Audience Share
CTC Media reports audience shares in target demographics on a quarterly basis. Audience share data becomes available on our website approximately two weeks after the end of each quarter.
More detailed audience share information can be available upon request to Investor Relations Department (ir@ctcmedia.ru).
2010
| Target Audience Share by Quarter |
Q1 |
Q2 |
Q3 |
Q4 |
|
 |
| CTC (all 6-54) |
12.6% |
11.5% |
|
|
|
|
| Domashny (females 25-60) |
3.0% |
3.5% |
|
|
|
|
| DTV (all 25-54) |
2.1% |
2.1% |
|
|
|
|
| Channel 31 (all 6-54) |
10.4% |
12.2% |
|
|
|
|
|
|
| Cumulative Average |
3M |
6M |
9M |
12M |
|
|
| CTC (all 6-54) |
12.6% |
12.1% |
|
|
|
|
| Domashny (females 25-60) |
3.0% |
3.2% |
|
|
|
|
| DTV (all 25-54) |
2.1% |
2.1% |
|
|
|
|
| Channel 31 (all 6-54) |
10.4% |
11.2% |
|
|
|
|
Source: TNS Gallup Media
| 
