Audience Share

CTC Media reports audience shares in target demographics on a quarterly basis. Audience share data becomes available on our website approximately a week after the end of each quarter.

More detailed audience share information can be available upon request to Investor Relations Department (ir@ctcmedia.ru).

Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 10-45) 10.8 10.2 10.3
Domashny (females 25-59) 3.1 3.3 3.7
Peretz (all 25-49) 2.4 1.9 2.1
Channel 31 (all 6-54) 11.7 13.7 14.9
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 10-45) 10.8 10.5 10.4
Domashny (females 25-59) 3.1 3.2 3.4
Peretz (all 25-49) 2.4 2.1 2.1
Channel 31 (all 6-54) 11.7 12.6 13.4
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 10-45) 11.3 11.6 11.6 10.9
Domashny (females 25-59) 3.0 3.5 3.9 3.5
Peretz (all 25-49) 2.5 2.3 2.3 2.3
Channel 31 (all 6-54) 13.4 12.6 14.1 12.7
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 10-45) 11.3 11.4 11.4 11.3
Domashny (females 25-59) 3.0 3.3 3.5 3.5
Peretz (all 25-49) 2.5 2.4 2.4 2.4
Channel 31 (all 6-54) 13.4 13.0 13.3 13.2
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 6-54) 11.0 8.9 8.7 9.4
CTC (all 10-45) 12.7 10.2 10.1 11.0
Domashny (females 25-59) 3.7 3.8 3.6 3.1
Peretz (all 25-59) 2.6 2.6 2.6 2.3
Peretz (all 25-49) 2.8 2.9 2.9 2.3
Channel 31 (all 6-54) 14.5 15.6 15.3 13.8
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 6-54) 11.0 10.0 9.6 9.6
CTC (all 10-45) 12.7 11.5 11.1 11.0
Domashny (females 25-59) 3.7 3.8 3.7 3.6
Peretz (all 25-59) 2.6 2.6 2.6 2.5
Peretz (all 25-49) 2.8 2.8 2.9 2.7
Channel 31 (all 6-54) 14.5 15.0 15.1 14.7
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 6-54) 11.2 11.1 9.9 10.6
CTC (all 10-45) 12.7 12.6 11.0 12.1
Domashny (females 25-59) 2.8 3.2 3.3 3,3
Domashny (females 25-60) 2.8 3.1 3.3 3.3
Peretz (all 25-59) 2.0 2.1 1.9 2.0
Peretz (all 25-49) 2.1 2.1 2.0 2.1
Channel 31 (all 6-54) 14.8 15.8 17.7 15.7
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 6-54) 11.2 11.1 10.8 10.7
CTC (all 10-45) 12.7 12.6 12.1 12.1
Domashny (females 25-59) 2.8 3.0 3.1 3.2
Domashny (females 25-60) 2.8 3.0 3.1 3.1
Peretz (all 25-59) 2.0 2.0 2.0 2.0
Peretz (all 25-49) 2.1 2.1 2.1 2.1
Channel 31 (all 6-54) 14.8 15.2 16.0 15.9
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 6-54) 12.6 11.5 11.6 11.6
CTC (all 10-45) 13.9 13.2 13.1 13.2
Domashny (females 25-59) 3.0 3.5 3.3 2.9
Domashny (females 25-60) 3.0 3.5 3.3 2.8
DTV (all 25-59) 2.0 2.1 2.0 2.3
DTV (all 25-49) 2.1 2.1 2.0 2.3
Channel 31 (all 6-54) 10.4 12.2 11.4 11.8
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 6-54) 12.6 12.1 12.0 11.9
CTC (all 10-45) 13.9 13.6 13.4 13.4
Domashny (females 25-59) 3.0 3.2 3.3 3.2
Domashny (females 25-60) 3.0 3.2 3.3 3.1
DTV (all 25-59) 2.0 2.0 2.0 2.1
DTV (all 25-49) 2.1 2.1 2.0 2.1
Channel 31 (all 6-54) 10.4 11.2 11.3 11.4
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 6-54) 11.4 12.5 12.2 12.7
Domashny (females 25-60) 2.6 2.9 3.2 2.9
DTV (all 25-54) 2.2 2.4 2.3 2.1
Channel 31 (all 6-54) 12.7 11.7 11.6 10.4
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 6-54) 11.4 11.9 12.0 12.2
Domashny (females 25-60) 2.6 2.7 2.9 2.9
DTV (all 25-54) 2.2 2.3 2.3 2.2
Channel 31 (all 6-54) 12.7 12.2 12.0 11.6
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 6-54) 11.4 11.6 12.0 12.3
Domashny (females 25-60) 2.9 2.7 2.8 2.8
DTV (all 18+) 1.9 1.7 1.8 1.9
DTV (all 25-54) 2.3 1.9 2.1 2.3
Channel 31 (all 6-54) 7.5 13.3 16.6 16.6
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 6-54) 11.4 11.5 11.7 11.8
Domashny (females 25-60) 2.9 2.8 2.8 2.8
DTV (all 18+) 1.9 1.8 1.8 1.8
DTV (all 25-54) 2.3 2.1 2.1 2.1
Channel 31 (all 6-54) 7.5 10.3 12.3 13.4
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 4+) 9.3 8.9 8.7 8.9
Domashny (all 4+) 1.9 2.0 1.9 2.0
Combined (all 4+) 11.2 10.9 10.6 10.9
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 4+) 9.3 9.1 9.0 9.0
Domashny (all 4+) 1.9 1.9 1.9 2.0
Combined (all 4+) 11.2 11.0 10.9 11.0
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
CTC (all 4+) 10.8 11.7 10.1 9.5
Domashny (all 4+) 1.3 1.3 1.5 1.5
Combined (all 4+) 12.1 13.0 11.6 10.5
Cumulative Average
(percentage)
  3M 6M 9M 12M
CTC (all 4+) 10.8 11.2 10.9 10.4
Domashny (all 4+) 1.3 1.3 1.3 1.4
Combined (all 4+) 12.1 12.5 12.2 11.8
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
СТС (all 4+) 9.2 10.3 10.4 11.6
Domashny (all 4+) 0.4 1.2 1.3 1.2
Combined (all 4+) 9.6 11.5 11.7 12.8
Cumulative Average
(percentage)
  3M 6M 9M 12M
СТС (all 4+) 9.2 9.7 9.9 10.3
Domashny (all 4+) 0.4 0.8 0.9 1.0
Combined (all 4+) 9.6 10.5 10.8 11.3
Target Audience Share by Quarter
(percentage)
  Q1 Q2 Q3 Q4
СТС (all 4+) 9.8 10.1 9.2 10.0
Domashny (all 4+) 0.0 0.0 0.0 0.0
Combined (all 4+) 9.8 10.1 9.7 10.0
Cumulative Average
(percentage)
  3M 6M 9M 12M
СТС (all 4+) 9.8 10.0 9.7 9.8
Domashny (all 4+) 0.0 0.0 0.0 0.0
Combined (all 4+) 9.8 10.0 9.7 9.8

Source: TNS Gallup Media