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Key Facts
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CTC Media comprises three channels in Russia structured along the US network broadcasting model: CTC, a broad-range entertainment channel; Domashny, a channel targeted at female viewers; and DTV, an action network principally targeted at audience, aged 25 to 54
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CTC reaches approximately 100 million people, while Domashny reaches approximately 63 million people, and
DTV reaches approximately 58 million people.
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The Television Station Groups provide the backbone for the broadcasting of CTC, DTV and Domashny programming.
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Six players lead the national free-to-air TV market. CTC is the fourth most viewed TV channel overall.
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CTC Media’s network structure provides cost-effective distribution leverage, and allows targeting of both national and local advertising demand.
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In five years Russia has moved from the 20th largest to the 6th largest ad market in Europe.
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CTC Media has a track record of robust financial performance.
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In 2007 CTC Media entered CIS markets. For the time being the company operates Channel 31 in Kazakhstan and TV companies in Uzbekistan and in Moldova. CTC Media plans to continue to execute on its expansion strategy by extending the reach of its brands to other markets in the CIS that are poised for robust growth and where Russian content is a proven success with audiences.
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CTC Media has created an in-house production and proprietary program rights management function through the recent acquisitions of two production companies, Costafilm and Soho Media.
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CTC Media upholds a committed and stable relationship with its core shareholders, Modern Times Group and Alfa Group.
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CTC’s management team and key shareholders combine a unique blend of expertise in the Russian media market and Western business practices.
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In December 2009 CTC Media launched international broadcasting under
the CTC brand in North America through the DISH Network Corporation.
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